Our designs are born from attitude: confident, distinctive, consistent. Open a new chapter of watchmaking with us and discover the ideas that shape a CENTENARIO – and the people who give it form.
DESIGN - IDENTITY
Design is more than just form.
True design is never arbitrary – it polarizes and finds its connoisseurs.
Materials, light, and function shape a distinctive design language. Every line, every surface, and every detail contributes – to a CENTENARIO that expresses personality and gives the room character.
WE DON'T JUST DESIGN WATCHES – WE DESIGN SYMBOLS!
Our designers provide insights into their ideas and decisions. They show their personal favorites and share what makes them special to them.
DESIGN - IDENTITY
Design is more than just form.
True design is never arbitrary – it polarizes and finds its connoisseurs. Materials, light, and function give each CENTENARIO its own character.
WE DON'T JUST DESIGN WATCHES – WE DESIGN SYMBOLS!
Discover the ideas and personal favorites of our designers.
IDENTITY
The timepiece for the 21st century – confident, innovative, and inspiring
For decades reduced to mere utility and far removed from the radiance it once possessed. We are bringing the wall-mounted timepiece back to the role it deserves – as an iconic statement in contemporary design.
Our goal: a design that appears confident, preserves timeless elegance, and at the same time embodies the spirit of our era – innovative, digital, clear. For this, we developed an entirely new display concept: Instead of classic hands, charms, spheres, or iconic vehicles move across the dial. Openly designed, not hidden behind glass – it can be touched, changed, and personalized. The journey there was intense:
Centenario Head of Design
Designing a timepiece for the 21st century was both a challenge and an aspiration.
Our goal: a design that appears confident, preserves timeless elegance, and at the same time embodies the spirit of our era – innovative, digital, clear. For this, we developed an entirely new display concept: Instead of classic hands, charms, spheres, or iconic vehicles move across the dial. Openly designed, not hidden behind glass – it can be touched, changed, and personalized. The journey there was intense:
countless sketches, long nights, lots of coffee – and a design team passionately working towards a shared vision. This design is the sum of a collective achievement, shaped by creativity, perseverance, and dedication.
Peter KuglerCentenario Head of Design
CENTENARIO SUNDUST
The Sundust by CENTENARIO is my favorite, because its size and radiance immediately attract attention. It was one of my first concept timepieces and therefore holds a special meaning for me. Every detail – from the extroverted shape to the elegant rose gold – embodies elegance and personality. For me, the Sundust captures the magic of a sunset: warm, radiant, and inspiring. I would be delighted if this timepiece one day becomes part of our collection and brings the sunset into homes around the world.
ICONS – true design polarizes, is never arbitrary, and finds its connoisseurs
An ICON is more than just an object – it is a symbol that evokes emotions and creates memories.
Centenario Senior Designer
It combines timeless clarity with a distinctive design language, remaining relevant across generations. An icon is not interchangeable, it is instantly recognizable and always carries something of the aura of the extraordinary within it.
This design is not made for everyone – but for those who value character, individuality, and a strong statement in the room.
That is where its power lies: it is precise, modern, and consistent – and thus ready to become an icon itself. The name Centenario is a statement – it means 'centennial' and refers to durability that goes far beyond the moment. Matteo RossiCentenario Senior Designer
SELECT CELESTE VERDE
I like classic Italian suits, good shoes, and things that show their quality without being loud. That’s why Celeste Verde surprised me all the more. This special shade of turquoise has truly grown on me over time. It brings freshness and personality to the room while feeling wonderfully light. Together with the clear shape of the SELECT and the shiny metal details, it creates just the right balance between restraint and individuality for me. My motto remains “Less is more” – but a little color is definitely allowed.
Distinctive – the new signet of time
For us in the design team, each watch is a striking statement—more like a signet. Every line, every shape, every detail is consciously crafted so that our watches make an impression and have a high recognition value.Anyone who has seen one of our watches once will remember it.
We pay close attention to ensuring that this distinctive design runs like a common thread through the entire model range. Each collection follows our defined design language. This way, our watches are recognizable as a family, but each model simultaneously retains its own individual identity and character.
For me, this means that a watch can appear impressive and independent without being intrusive. We combine functionality and aesthetics in a way that endures over time—shaped by a clear signature that is instantly recognizable.
Marisol Morales
Centenario Project Design
Centenario Project Design
DIAMONDS ARE A GIRL'S BEST FRIEND
The 1001 Diamonds is, for me, the most extraordinary watch we have ever made – a true One of One. I love jewelry and of course diamonds :-) and as a woman, I love to impress – just like this watch does. It is a watch for emperors and kings and needs a special ambiance to truly shine. I am fascinated by the play of light from the many crystals when the discs rotate and the light is reflected within – it is simply unimaginably sexy. I would be delighted if perhaps a few more follow, because
whoever owns such a watch clearly shows where they stand… right at the top!
whoever owns such a watch clearly shows where they stand… right at the top!
Self-determined – Your Signature, Your Style
Whether a CENTENARIO is designed in a more functional, classic, or expressionist style – it remains a CENTENARIO, instantly recognizable and full of character, just like yourself.
A CENTENARIO is the expression of its owner's personality YOUR SIGNATURE, YOUR STYLE!
A confident statement of what we embody.
Every shape, every color, and every detail is consciously chosen to appeal to different tastes and to be individually matched to its environment, without changing our distinctive design. A design language that leaves an impression, remains recognizable, and authentically highlights the character of its owner. This is how a design was created that emphasizes the style and taste of its owners.
Despite all the creative possibilities, each watch clearly remains true to our design line. You immediately recognize: It is a CENTENARIO – the characteristic signature that runs through all the watches that leave our house.
Marisol Morales
Centenario Project Design
Centenario Project Design
VENICE IMPRESSIONS
This ELEGANCE reminds me of Venice – of the magnificent Doge's Palaces and the warm evening light over the lagoon. Its dial bears the traces of another era: vibrant textures and gentle color nuances that harmonize beautifully with the rose gold case.
When the light comes in, its aura changes. The warm tones remind me of the last rays of sun on old facades and their reflections in the water. A little piece of Venice for your home – full of warmth, history, and romance.
Sustainable – Tasteful – Authentic
Materials tell stories – about their origin, their nature, and their effect in a space.
It was important to us to understand exactly these stories and consciously let them flow into the design of the timepiece. Every surface, every texture, and every color was carefully selected to be more than just decoration: It is meant to express an attitude and convey values.
In the design process, we work intensively with mood boards, where we bring together textures, color tones, and material samples. These collages are like a map for us: They show us how individual elements combine into a harmonious whole.
Authenticity of the materials was especially important to us. No superficial effects, no artificial smoothness, but materials that have their own origin and make this tangible. This creates a harmony that is not based on trends, but on durability and true character. This timepiece is therefore not just a precise piece of design – it is also a tribute to the essence of the material.
The perfect harmony of time
CENTENARIO MATERIAL WORLDS
Each line has its own character – also in the choice of materials and finishes. Case, dial, and details form a harmonious whole and define the appearance of each CENTENARIO.
The SELECT LINE relies on the clear aesthetics of aluminum in natural and black. Optionally, gold-colored finishes give it a warmer touch.
The ELEGANCE LINE is all about noble gold tones: yellow gold, rose gold, and white gold form the frame for its characterful dials.
The ICONIC LINE shows its automotive side with black, gunmetal, and chrome – striking finishes between technical precision and sporty elegance.
Discover our three material worlds of aluminum, gold, and chrome in the following wheels. Explore the finishes and color nuances and experience how different a CENTENARIO can appear.
CENTENARIO MATERIAL WHEEL ALUMINIUM
CENTENARIO MATERIAL WHEEL GOLD
CENTENARIO MATERIAL WHEEL CHROME
CENTENARIO COLOR WORLDS
Color, texture, and depth give each CENTENARIO its own character. Our three Lines interpret the dial in different ways – from pure lacquer colors to vibrant mirrored surfaces and the technical aesthetics of carbon.
The SELECT LINE focuses on lacquered dials. Their clear color tones range from subtle to expressive and can be matched to your space and personal style.
The ELEGANCE LINE fascinates with handcrafted mirrors. Unique textures, delicate color nuances, and changing reflections give each dial a distinctive character.
The ICONIC LINE brings a touch of motorsport into the room with carbon dials. The striking material structure emphasizes its automotive origin and creates an expressive stage for the display.
Discover the color and material variants of our dials in the following three wheels. Let yourself be inspired and find the expression that suits your CENTENARIO.
CENTENARIO COLOUR WHEEL SELCT
CENTENARIO COLOUR WHEEL ELEGANCE
CENTENARIO COLOUR WHEEL ICONIC
Night design – a new chapter in timepiece design
The concept of night design originates from the automotive industry, where it has been a central design element for years. Headlights and taillights change their appearance at night – only through light does their true identity become visible and unmistakable.
We have applied exactly this idea to a wall-mounted timepiece for the first time. During the day, the CENTENARIO appears in a clear, minimalist form – but at night, it reveals a completely new face through its light. Charm, Spinner, and the surroundings are subtly illuminated, giving the timepiece its characteristic aura.
Furthermore, the night design is individually customizable: Whether switched on or off, with reduced brightness or various lighting scenarios – the CENTENARIO allows you to actively shape the atmosphere.
CENTENARIO lighting design
CENTENARIO – the staging of time.
Boktan VradCENTENARIO lighting design
ICONIC TECHNICAL PERFECTION
I am enthusiastic about all our models – but the ICONIC has particularly captivated me. As a lighting designer, I am especially fascinated by the standard lighting staging: After nightfall, it gives every CENTENARIO a truly unique presence.
We have invested a lot of time and sensitivity into the finely orchestrated Ambilight, the atmospheric Moodlight, and the preconfigured modes. The coordination of the transitions was especially important to me: Light should appear gently, unfold, and then recede again. Every animation, every brightness gradient, and every interplay of colors is deliberately designed.
The entire night design is precisely coordinated. The hand lighting, together with the Center Light, ensures excellent legibility even at night. The individual light sources blend into a harmonious overall picture.
This creates a flowing lighting staging that interacts with the Timepiece and the room. Depending on the mood, it remains subtle in the background or sets a special accent. It is precisely this interplay of time, design, and light that makes a CENTENARIO unique to me.
You can experience this interplay for yourself on the CENTENARIO shown below. Move the slider and discover how its aura changes from day to night – and how the finely tuned lighting staging becomes visible.
CENTENARIO Cartella stampa – Italiano.pdf
CENTENARIO-Garantiebedingungen.pdf